TORONTO, June 12, 2012 - Like, Check-in or Retweet - however they spread the word, fans of Fairmont Hotels & Resorts are in for a special treat on Social Media Day. This year a host of restaurants and lounges across the Fairmont portfolio are offering a complimentary "app" from 3pm through closing on Saturday, June 30, 2012.* As an added bonus, diners taking advantage of this offer will also have the opportunity to revisit the participating outlet and receive a one-time 25 percent discount through August 31, 2012.**

"We highly value the fans of our brand that have gone out of their way to engage with us on our social platforms," said Brian Richardson, vice president, marketing & communications at Fairmont Hotels & Resorts. "As a luxury brand that places great emphasis on personalization and guest loyalty, we want to be sure we're rewarding our social media advocates with special incentives that offer true value, and Social Media Day is just one way we're thanking them this year."

To find out the details of this insider deal, fans can follow Fairmont Hotels & Resorts or individual Fairmont properties on Facebook, Twitter and Foursquare and keep an eye out for Social Media Day updates. In mid June, Fairmont will share a fan-only coupon through its social sites, which patrons will be able print or email to their smart phone. Additionally, the luxury hotel brand's Foursquare pages will post details about the exclusive offer via check-in specials in the days leading up to the event.

Later in the summer, the luxury hotel brand will also launch a second promotion for fans and followers; a Facebook quiz to find out what kind of traveler they are - urban traveler, adventurer, and more. Upon completing the quiz, Fairmont will provide suggestions on destination and hotel choices for summer and fall that suit their travel style, as well as enter them into a contest for the chance to win a 7-night Fairmont getaway at the hotel of their choice. Four additional fans will be awarded $150 Fairmont gift cards to use for spa, golf, dining, hotel stays, and many more unforgettable Fairmont experiences.

Fans and guests can always stay up to date on the latest news and offers by joining Fairmont online at everyonesanoriginal.com, facebook.com/fairmonthotels, and twitter.com/fairmonthotels. On Facebook, guests who 'like' Fairmont have access to inside information on special deals and offers, and are occasionally treated to exclusive 'Social Swag' simply for being a fan. As a Twitter follower, fans have access to social-media-only offers as well as giveaways, get the inside scoop on upcoming news, and much more. A mix of customer-generated media and non-traditional Fairmont content, EveryonesAnOriginal.com serves as a virtual gathering place for Fairmont guests and colleagues. An online destination where fans of the brand can post photos or video from a memorable trip and access exclusive hotel and destination content, recipes for special Social Media day appetizers, cocktails and more will be available here leading up to the festivities.

Additionally, Fairmont has uploaded many videos to its corporate YouTube channel as a place to visually showcase the brand's diverse offerings and amenities, and is currently developing a presence on sites like Google+ and Pinterest as well.

 

*Available to guests and visitors spending a minimum of $20 USD (or local equivalent before taxes and gratuities) at a participating outlet. This special offer is subject to availability and appetizers will vary by market. The free appetizer cannot be combined with any other package, promotion or special offer.

 

**Return offer valid on non-holidays with a $100 minimum and $500 maximum spend through August 31, 2012.. To redeem guest must keep receipt from June 30 Social Media Day offer as proof of purchase.